Principles of International Management

When it comes to international business, one of the most critical aspects is to acknowledge the differences in the environment the company operates in. These differences have multiple sources, such as socio-cultural aspects, environmental aspects or local laws. Principles of International Management provides a comprehensive overview of aspects that influence the decision on where to enter. It also introduces market entry strategies and discusses implications for human resource or marketing management to ensure that you are well-prepared to make informed decisions in global business activities.